great software suite with outstanding upgrade value for users of previous Creator products, but by executing a worldwide
multi-channel launch, we are also maximizing the business opportunity for our many channel and distribution partners."
Sonic's Roxio Easy Media Creator has led the North American retail market for over 10 years, including the most recent
12-month period ending July 2006. Creator 9 is designed to entice a new audience to the benefits of a single software package
for working with all forms of digital media and next-generation devices, as well as providing a premier upgrade path for the
installed base of almost 300 million customers worldwide.
"Creator 9 comes at a time when more people are interested in working with digital content and even creating their own
content. With portable media devices, music players, low-cost video cameras, and still cameras, people have more content than
ever to work with and more platforms to show and distribute it," said Kathleen Maher, senior analyst at Jon Peddie Research.
"The real issue now is not whether people want to create content, they do. What they need now are tools that foster
creativity and enjoyment. Creator 9 is part of a new generation of tools that does just that."
Making Entertainment Mobile
To keep pace with consumers' growing interest in mobile entertainment, Creator 9 provides extensive support for portable
devices including a wide assortment of video players such as the iPod®, PSP™, as well as Windows-based media players such as
Samsung's Yepp, audio players, and mobile phones. Within Creator 9's Media Manager, the application used for quickly
organizing and accessing photos, music, video files, and multi-media projects, users can now upload selected content to their
multimedia mobile phones through a USB or Bluetooth® connection. Users can send photos and video clips to a phone to create a
mobile digital album or even upload music segments as personalized ringtones. In addition to sending personal content to
phones, consumers can also send the impromptu moments they capture using their built-in phone camera back to the PC for
storing or sharing. Consumers can also transfer their favorite entertainment such as DivX® content or recorded programming
from a TiVo® system or set-top DVD recorder. Consumers can use predefined settings to auto-format files for sending to an
iPod, PSP or select from a comprehensive list of supported file formats that can be customized to suit any device.
Securing Memories
Creator 9 confirms its leadership in optical disc recording with the inclusion of Blu-ray Disc support. Creator 9 allows
consumers to record to both single and dual-layer BD discs and archive as much as 50 GB of personal data – or 12,500 music
tracks, 50,000 photos or four hours of raw high-definition video. Creator 9 also enables users to span large projects across
multiple BD discs and secure content through disc encryption. In addition, Creator 9's Drag-to-Disc® packet writing software
offers consumers the convenience and efficiency of dragging and dropping files to a Blu-ray Disc in the same way they would
place files on a hard disk or flash drive.
Rediscovering Music
Creator 9's already impressive music capabilities are enhanced with new applications including the Audio Capture Widget,
which is a desktop application that lets users easily record any audio playing on their computer such as Internet radio
programming. The Capture Widget includes a unique Pre-Roll feature that can automatically record and store audio even before
the record button is selected. Acting like a Personal Video Recorder for audio entertainment, the Pre-Roll feature ensures
users never miss a moment. Another innovative feature of the Audio Capture Widget is the Mute System Sounds feature that lets
consumers hear system alerts, while suppressing them from the resulting recording. All programming recorded through the
Capture Widget can be modified in Creator 9's Sound Editor and easily converted for output to a portable audio player or
disc.
Also new to the audio capabilities in Creator 9 is AutoMix, a feature that automatically generates perfect playlists. Using
sophisticated algorithms to analyze and fingerprint each song in a consumer's library, the AutoMix feature defines a
complementary mix of music based on a ‘seed' track chosen by the user. Consumers can use AutoMix to quickly generate an
upbeat selection of songs to motivate them at the gym or a relaxing set to use as background during their next dinner party.
Resulting playlists can be defined to fit the size limitations of a portable player, recorded to CD, uploaded to a mobile
phone, or used as the basis for creating a DVD Music Disc. A unique feature found only in Creator, DVD Music Disc turns any
standard DVD player into a virtual music jukebox with up to 50 hours of Dolby® Digital quality music. DVD Music Disc now
offers attractive new customizable menu styles and an option for shuffle play.
Hollywood Capabilities for the Home
Easy Media Creator 9 includes a rich selection of authoring and video editing tools that offer consumers the perfect blend of
automation and hands-on control. For creating professional-quality videos, consumers can use the high-definition enabled,
32-track timeline editor with advanced video overlay tools and fine-tune editing controls. Easy Media Creator 9 also delivers
a host of automated features that enable consumers to achieve stunning results with minimal effort including a one-click
color correction tool, automatic background noise removal feature, a fit-to-disc encoding option, and an automated scene
editor that allows consumers to easily omit unwanted content from their video programming. The enhanced CineMagic® 2 takes
consumers' raw video footage and favorite song and automatically generates a polished production complete with
professionally-stylized video introductions, special effects, and appropriate transitions that are all synchronized to the
tempo of the selected music.
Creator 9 also includes an enhanced version of MyDVD®, which allows users to generate blockbuster-style DVDs with new
professionally-designed menu styles that include matching scene menus – coordinated with the CineMagic styles. Consumers can
choose to enter the MyDVD Assistant, which will guide them quickly through the production of a personalized DVD or enter the
advanced editor and take complete creative control. Advanced features include motion menus, menu-to-menu transitions, and
animated buttons.
Additional capabilities typically found only in higher-end DVD authoring applications include advanced support for object and
sub-menu linking and comprehensive end action controls, which allow users to precisely dictate the sequence of events
following a DVD navigation selection such as playing a title or returning to a menu.
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[Pass]
when Myth meets a Myth!
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